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Nonprofit Marketing

Traditional marketing and banquets worked in the past for small and mid-sized nonprofits, but why settle for the old way of fundraising and donor development? Donor development and retention will not happen unless your organization looks at strategy the way for-profits have done for decades. You need a marketing leader who is innovative, creative and focused on ROI. An experienced marketing executive who has a background in both for-profit and non-profit and is laser-focused on ROI and knows what it takes to be a good steward with every dollar that is donated and granted.

 

Customer Experience Marketing

Diane’s unique marketing background started as a media buyer for Hooked on Phonics, where she managed the national infomercial campaigns and a multi-million dollar ad budget. Her extensive career includes roles at the CMO, VP and director level at luxury retail brands, the hospitality/service industry, tech and educational companies. Passionate about creating memorable campaigns that produce results results and an enhanced customer experience, Diane knows how to strategize and execute, resulting in events and stories that drive qualified traffic and put an organization on the map, with an emphasis on ROI.

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“An inspiring book that provides the key tools to create and grow and maintain a successful business. The author provides step by step instructions on how to successfully build a brand that will stand the test of time.” (Amazon Review)

 
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The Soulful Experience: A Must-Read Business Book for Every CEO, Executive Director, Board Member, Manager or Aspiring Leader

Delivering a soulful experience involves a conscientious effort to provide an unforgettable memory to clients and donors. Every brand touchpoint, from the first Google search to the follow-up after the visit to your website, organization or brick and mortar business needs to exceed even the wildest expectations. Nonprofits and companies that consistently get it right with leadership, culture and giving the customer above and beyond what they expected deliver The Soulful Experience. This book was written with for-profits in mind, but every chapter includes helpful information for non-profit organizations as well.

Today is the day to take your non-profit organization or business to the next level and start providing The Soulful Experience.

ORDER THE BOOK

CONTACT DIANE: | DianeFerraro@gmail.com